6 Tips on Using Mobile Technology to Attract Top Talent

by Steve Phillips, Client Solutions Director

Mobile recruiting has become one of the most popular subjects in the world of talent acquisition. The explosion of mobile technology has created a huge new audience of potential job-seekers presenting new challenges for recruiters and HR professionals to develop innovative ways of engaging with their targets.   

Currently,70% of all job seekers search for jobs via mobile devices. In addition, 20 % search for information about careers through these devices. The analysis of our own website traffic indicates that our mobile traffic has nearly doubled in the last three months with a growing number of applicants using our Recruitment App to apply for jobs. Furthermore, the LinkedIn infographic highlighting top global recruitment trends this year shows that 87% of businesses believe that they have not adequately invested in making their recruiting process mobile friendly.

  

It is clear that if you are not incorporating your mobile capabilities into your sourcing strategy, you are missing the trick! So what’s next?

Here are some tips from an IT recruitment business on how to make the mobile technology help you attract the best available talent:

Align your mobile recruitment strategy to corporate goals

According to the recent research by Aberdeen Group, despite the focus on mobile initiatives, talent acquisition functions still operate independently, and their strategies don’t support the overall business objectives. “One-size-fits-all” model won’t work, you should determine which approach will be best for your organisation.

Mobile-optimise your careers site

Increase your talent pool by making it easy for candidates applying for jobs through their smart phones, iPads and tablets. Ensure your mobile-optimised careers site can be viewed through a variety of mobile devices.

Make it as user-friendly as possible

Mobile job seekers are likely to have limited time and/or possible restricted bandwidth. A tiny screen to view content doesn’t help either! Make it as user-friendly as possible by only including the most essential information (e.g. big, clear font, prominent phone numbers) and avoid excessive imagery.

Enable referrals on-the-go

Referrals are a very powerful source of candidate attraction. Make it easy for your employees to use it. Equally give your candidates the ability to “share” your job listings through social networks.

Make your social sites mobile friendly

Increasingly job-seekers use networks like Twitter, LinkedIn and Facebook in their career search. Besides, 38% of organisations surveyed in Aberdeen’s talent acquisition research believe that LinkedIn will replace the resume over the next few years. 60% of Facebook usage is via mobile devices. How easy is it for your potential targets to view and apply for a vacancy you posted on your social networking sites through their smartphones?

Focus on candidate experience

First impressions count! Mobile recruitment strategies play a vital role in improving employer branding. If the initial candidate experience is poor – you are in danger of losing strong applicants. This is your opportunity to promote your organisation showcasing its strengths. Simple steps such as clearly explaining what happens after the application is completed, providing the name and direct line of the recruiter and  links to useful resources such as blogs & guides to assist the candidate make a huge difference.

What is your experience of managing mobile technology to attract talent?

 

Share your views in our comment box below. Get in touch if you would like to discuss how you could best develop a results-driven mobile recruiting strategy to expand your talent pool and increase brand awareness of your organisation.